What We Do
1
Strategic Planning, Meeting Facilitation & Board Governance
2
Culture, Organizational Effectiveness & Strategic HR
We help organizations design cultures and people systems that support clarity, performance, and growth. By aligning leadership, structure, and HR practices with strategy, we create environments where people understand expectations, stay engaged, and contribute to results that endure.
We help leaders and boards clarify direction, align around priorities, and move forward with confidence. Through strategic planning, facilitated retreats, and governance support, we design purposeful sessions that create shared understanding, clear decisions, and defined accountability — not just conversation. Our work brings structure and focus to strategy so commitments are owned, progress is monitored, and leadership remains aligned as organizations grow and evolve.
4
Exceptional Customer & Employee Experience
3
Leadership Development & Executive Coaching
We help organizations design and deliver experiences that reflect their purpose and strengthen loyalty. Through assessment, insight, and practical implementation, we align culture, service practices, and systems so employees and customers experience empathy, connection, and care — expressed through consistent, thoughtful service at every touchpoint.
We develop leaders at every level to lead with clarity, confidence, and resilience. Through executive coaching, leadership programs, and targeted workshops, we strengthen capability and self-awareness so leaders can guide teams effectively and navigate growth and change with impact.
Our work is organized around four core service areas. These services are designed to work together — and are often integrated — to help leaders move forward with clarity, alignment, and momentum.
We bring proven frameworks to accelerate progress, but never a one-size-fits-all approach. We invest in relationships, learn each organization’s culture, and tailor our work to meet clients where they are on their journey.
Our Story - Meet Our Founders
Three Leaders. One Calling. A Shared Purpose to Make a Greater Impact.
After years of working together, our founders discovered something powerful:
their combined strengths created a tide of clarity, alignment, and momentum greater than any one of them could create alone.
Guided by shared faith and a calling to make a deeper impact, they united their work:
and Blue Tide Strategic Partners was born.
Each Founder brings a unique and distinguished legacy to Blue Tide:
David McNair
David is a best-selling author, former executive and entrepreneur who founded The McNair Group, LLC, which provided over 30 years of consulting excellence - guiding leaders and organizations to clarity and disciplined execution. David specializes in:
strategy and execution
customer, employee and community engagement
board governance and facilitation
leadership and organizational development
inspirational speaking
Co-Founder & Managing Partner
Melanie Stith
Melanie is an attorney, former chief healthcare HR /operations executive, strategic partner, and executive coach. Most recently, she founded Culture Wins, LLC and partnered closely with The McNair Group. With nearly 25 years of experience, she specializes in:
strategy, execution and change management
people, culture and HR delivery
executive coaching and leadership development
board governance and facilitation
AI governance and use cases
inspirational speaking
Co-Founder & Strategic Partner
Co-Founder & Strategic Partner
Rick Redden
Rick is a former banking top executive, a strategic partner, board director and an executive coach. With over 30 years of experience, Rick founded R3 Advisors, LLC after leaving banking and partnered closely with The McNair Group. Rick specializes in:
strategy and execution
executive coaching and leadership development
organizational assessment and design
board governance and facilitation
inspirational speaking
Relationships Matter
Blue Tide was born from relationships. Melanie and Rick first met David as clients, and over time, the work created trust, friendship, and a shared belief in what was possible together. As they partnered on significant projects, it became clear they were being led toward something more.
Faith has been the anchor throughout. It guided David in launching The McNair Group — and later led all three to join together in building Blue Tide.
“Those He called, He also justified; those He justified, He also glorified.” — Romans 8:30
Guiding Leadership Teams
We help organizations engage key stakeholders, build trust, and align diverse perspectives around shared priorities and outcomes.
Strategic Planning, Meeting Facilitation & Board Governance
Strategic Planning (TIDE Framework)
Our strategic planning work is guided by the TIDE framework — helping organizations define their True North, identify priorities, and translate vision into disciplined action.
Through facilitated retreats and structured dialogue, we simplify complexity and build shared ownership so strategy becomes practical and activated.
How We Support Leaders
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Mission, Vision & Values Alignment
We help organizations define or refresh mission, vision, and values in ways that are meaningful and lived. Through leadership dialogue and cultural integration, these anchors guide decisions and reinforce alignment across the organization.
<pre>>Read more</pre>
We help organizations define or refresh mission...
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Board Facilitation & Governance Support
Strong governance strengthens clarity, accountability, and long-term impact. We support boards in clarifying roles, strengthening board–leadership partnership, and maintaining strategic focus through facilitated retreats and structured dialogue.
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Leadership Retreats & Meeting Facilitation
We design and facilitate retreats and high-stakes meetings that produce clear outcomes. By balancing structure with engagement, we create space for meaningful dialogue while ensuring decisions and next steps are defined and owned.
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Community & Stakeholder Engagement
We engage key stakeholders before and after strategic decisions to surface insight, build trust, and test direction. Thoughtful engagement strengthens clarity, reduces risk, and builds confidence in what comes next.
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Organizational Design for Strategy
We align structure, roles, and decision-making with strategic priorities so organizations are positioned to execute effectively. Our work ensures organizational design supports clarity, accountability, and sustained performance.
Make it stand out.
-
Mission, Vision & Values Alignment
We help organizations define or refresh mission, vision, and values in ways that are meaningful and lived. Through leadership dialogue and cultural integration, these anchors guide decisions and reinforce alignment across the organization.
<pre>>Read more</pre> We help organizations define or refresh mission...
-
Board Facilitation & Governance Support
Strong governance strengthens clarity, accountability, and long-term impact. We support boards in clarifying roles, strengthening board–leadership partnership, and maintaining strategic focus through facilitated retreats and structured dialogue.
-
Leadership Retreats & Meeting Facilitation
We design and facilitate retreats and high-stakes meetings that produce clear outcomes. By balancing structure with engagement, we create space for meaningful dialogue while ensuring decisions and next steps are defined and owned.
-
Community & Stakeholder Engagement
We engage key stakeholders before and after strategic decisions to surface insight, build trust, and test direction. Thoughtful engagement strengthens clarity, reduces risk, and builds confidence in what comes next.
-
Organizational Design for Strategy
We align structure, roles, and decision-making with strategic priorities so organizations are positioned to execute effectively. Our work ensures organizational design supports clarity, accountability, and sustained performance.
Strategic Planning (TIDE Framework)
Our strategic planning work is guided by the TIDE framework — helping organizations define their True North, identify priorities, and translate vision into disciplined action. Through facilitated retreats and structured dialogue, we simplify complexity and build shared ownership so strategy becomes practical and activated.
-
Our strategic planning work is guided by TIDE — a framework that helps organizations define their True North, identify intentional priorities, and translate vision into disciplined action. Through facilitated retreats and structured dialogue, we simplify complexity and build shared ownership so strategy is clear, practical, and activated.
-
We help organizations define or refresh mission, vision, and values in ways that are meaningful and lived — not placed on a shelf. Through leadership dialogue and cultural integration, we ensure these anchors guide decisions, shape behavior, and reinforce alignment.
-
Strong governance strengthens organizational clarity, accountability, and long-term impact. We support boards in clarifying roles, strengthening board–leadership partnership, and maintaining strategic focus through facilitated retreats, governance education, and structured dialogue.
To assess board effectiveness, we offer a Board Health Check Survey that provides confidential insight into governance practices, communication, committee structure, and board–management alignment. The results surface strengths and identify areas where additional clarity, structure, or support may be needed — creating a practical roadmap for governance improvement.
We also support HR and Compensation Committees in high-impact leadership matters, including CEO selection, onboarding, performance evaluation, succession planning, and executive compensation alignment. By providing structured processes and objective facilitation, we help boards approach these responsibilities with clarity, fairness, and confidence.
-
We design and facilitate retreats and high-stakes meetings that produce clear outcomes. By balancing structure with engagement, we create space for meaningful dialogue while ensuring decisions and next steps are defined and owned.
-
We engage key stakeholders before and after strategic decisions to surface insight, build trust, and test direction. Thoughtful engagement strengthens clarity, reduces risk, and builds confidence in what comes next.
-
We align structure, roles, and decision-making with strategic priorities so organizations are positioned to execute effectively. Our work ensures design supports clarity and accountability rather than creating unnecessary complexity.
Strategic Planning (TIDE Framework)
Our strategic planning work is guided by the TIDE framework — helping organizations define their True North, identify priorities, and translate vision into disciplined action. Through facilitated retreats and structured dialogue, we simplify complexity and build shared ownership so strategy becomes practical and activated.
-
Our strategic planning work is guided by TIDE — a framework that helps organizations define their True North, identify intentional priorities, and translate vision into disciplined action. Through facilitated retreats and structured dialogue, we simplify complexity and build shared ownership so strategy is clear, practical, and activated.
-
We help organizations define or refresh mission, vision, and values in ways that are meaningful and lived — not placed on a shelf. Through leadership dialogue and cultural integration, we ensure these anchors guide decisions, shape behavior, and reinforce alignment.
-
Strong governance strengthens organizational clarity, accountability, and long-term impact. We support boards in clarifying roles, strengthening board–leadership partnership, and maintaining strategic focus through facilitated retreats, governance education, and structured dialogue.
To assess board effectiveness, we offer a Board Health Check Survey that provides confidential insight into governance practices, communication, committee structure, and board–management alignment. The results surface strengths and identify areas where additional clarity, structure, or support may be needed — creating a practical roadmap for governance improvement.
We also support HR and Compensation Committees in high-impact leadership matters, including CEO selection, onboarding, performance evaluation, succession planning, and executive compensation alignment. By providing structured processes and objective facilitation, we help boards approach these responsibilities with clarity, fairness, and confidence.
-
We design and facilitate retreats and high-stakes meetings that produce clear outcomes. By balancing structure with engagement, we create space for meaningful dialogue while ensuring decisions and next steps are defined and owned.
-
We engage key stakeholders before and after strategic decisions to surface insight, build trust, and test direction. Thoughtful engagement strengthens clarity, reduces risk, and builds confidence in what comes next.
-
We align structure, roles, and decision-making with strategic priorities so organizations are positioned to execute effectively. Our work ensures design supports clarity and accountability rather than creating unnecessary complexity.
Strategic Planning, Meeting Facilitation & Board Governance
We help leaders and boards clarify direction, align around priorities, and move forward with confidence. Through strategic planning, facilitated retreats, and governance support, we design purposeful sessions that create shared understanding, clear decisions, and defined accountability — not just conversation. Our work brings structure, focus, and momentum so strategy guides decisions and leadership remains aligned as organizations grow and evolve.
-
Our strategic planning work is guided by TIDE — a framework that helps organizations define their True North, identify intentional priorities, and translate vision into disciplined action. Through facilitated retreats and structured dialogue, we simplify complexity and build shared ownership so strategy is clear, practical, and activated.
-
We help organizations define or refresh mission, vision, and values in ways that are meaningful and lived — not placed on a shelf. Through leadership dialogue and cultural integration, we ensure these anchors guide decisions, shape behavior, and reinforce alignment.
-
Strong governance strengthens organizational clarity, accountability, and long-term impact. We support boards in clarifying roles, strengthening board–leadership partnership, and maintaining strategic focus through facilitated retreats, governance education, and structured dialogue.
To assess board effectiveness, we offer a Board Health Check Survey that provides confidential insight into governance practices, communication, committee structure, and board–management alignment. The results surface strengths and identify areas where additional clarity, structure, or support may be needed — creating a practical roadmap for governance improvement.
We also support HR and Compensation Committees in high-impact leadership matters, including CEO selection, onboarding, performance evaluation, succession planning, and executive compensation alignment. By providing structured processes and objective facilitation, we help boards approach these responsibilities with clarity, fairness, and confidence.
-
We design and facilitate retreats and high-stakes meetings that produce clear outcomes. By balancing structure with engagement, we create space for meaningful dialogue while ensuring decisions and next steps are defined and owned.
-
We engage key stakeholders before and after strategic decisions to surface insight, build trust, and test direction. Thoughtful engagement strengthens clarity, reduces risk, and builds confidence in what comes next.
-
We align structure, roles, and decision-making with strategic priorities so organizations are positioned to execute effectively. Our work ensures design supports clarity and accountability rather than creating unnecessary complexity.