Our Team

Experienced Strategic Partners - Helping Leaders Focus on People and Turn Strategy Into Action

  • David McNair

    Co-Founder & Principal Advisor

    https://www.linkedin.com/in/david-mcnair-a7ab8279/

    David is a best-selling author, former executive, entrepreneur and strategic partner. With over 30 years of experience, David founded The McNair Group, LLC, which provided advisory services - guiding leaders and organizations to clarity and disciplined execution - before co-founding Blue Tide.

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  • Melanie Stith

    Co-Founder & Principal Advisor

    linkedin.com/in/melanie-g-stith-jd-sphr

    Melanie is an attorney, former healthcare executive - chief people officer/chief administrative officer, board director, strategic advisor, and executive coach. With 25 years of experience, Melanie founded Culture Wins, LLC and partnered closely with The McNair Group before co-founding Blue Tide.

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  • Rick Redden

    Co-Founder & Principal Advisor

    https://www.linkedin.com/in/rick-redden/

    Rick is a former banking division CEO, board director, executive coach and strategic partner. With over 30 years of experience, Rick founded R3 Advisors, LLC after leaving banking and partnered closely with The McNair Group before co-founding Blue Tide.

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  • Monica Brown

    Senior Advisor

    https://www.linkedin.com/in/monica-g-brown-a1a7b56/

    Monica Brown brings more than 30 years of experience at the intersection of human resources, business systems, and information technology. She helps organizations translate strategy into scalable systems and processes that support growth, transformation, and operational performance.

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  • Paula Custer

    Senior Advisor

    Paula Custer brings more than 35 years of experience helping organizations strengthen leadership, navigate change, and align strategy and culture. She works with leaders and teams to create clarity, engagement, and lasting organizational results.

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  • Over several years and in multiple forums we’ve benefitted greatly from David McNair’s insights on leadership and change management.

    - Regional President, Wells Fargo Bank

  • Melanie’s ability to facilitate meaningful, inclusive discussions and provide practical strategies tailored to our unique needs was truly remarkable. We greatly appreciate the time, effort, and passion she brought to our retreat, and we are confident that the knowledge she shared will help us better serve our community.

    - Executive, Non-Profit Organization

  • David McNair’s group has been a business partner with the Medical University of South Carolina for the past 25 years. They have been involved in strategic goal setting, measures and the professional development of more than 500 leaders and thousands of our frontline staff members across our campus. Their depth of expertise, passion and flexibility have been their hallmarks!

    - Administrator - Medical University of South Carolina

  • Thank you for making a difference in our organization! Your leadership and dedication are so admired. You've been our partner for the past 4 years and helped us reach excellence!

    - Managing Partner, Destination Hotels and Resorts

  • I will never forget the positive spirit with which everyone, including the inevitable skeptics, embraced the entire initiative. The results have been terrific!

    - President, The Minneapolis Institute of Arts

  • David McNair’s seminar was by FAR one of the best I have attended - he is a master at work. My opinion was shared by most in attendance as I observed and listened to their enthusiastic comments. In hindsight, I would have wholeheartedly paid for every employee to attend McNair’s seminar. BRAVO!

    - CEO, Eureka Drug Stores, Inc.

  • Our work with The McNair Group (now Blue Tide) has changed the face of our organization. It has become part of our culture to treat each other and our customers with more respect. It has decreased the number of customer and employee complaints. I highly recommend this program to each and every organization looking to improve.

    - President & CEO, Goodwill of Greater Washington

  • ...they provide the wisdom and tools essential for companies to build that phenomenal experience every customer yearns for.

    - President and CEO, Caribou Coffee Company

  • When I decided to elevate the services we provide to the citizens of the City of Charleston and to each other as fellow City employees to an even higher level than existed, I turned immediately to these professionals to assist us in that effort. Their focus on our entire service culture, from training the workforce to getting customer and employee feedback to creating teams to sustain the service gains, have helped make us a more responsive and customer-centered city government.

    - Mayor, City of Charleston

  • I highly recommend Melanie Stith as an exceptional HR advisor. Her extensive experience in human resource management, coupled with her strategic insight and collaborative approach, makes her an invaluable asset to any organization. Melanie consistently demonstrates a deep understanding of HR principles while offering forward- thinking solutions that drive organizational success. List Item

    - HR Director, The GEL Group

Trusted by Leading Organizations